Your Champions from other companies can be great resources. Introduce them to other Champions, both inside and outside of their company.Start by building a personal relationship with your Champion and earning their trust.Here are three ways to make your Champion relationship stronger as you navigate through the sales process.
The goal is to make yours a stronger advocate. Never forget that your competition is going to be developing Champions as well. Once you’ve identified potential Champions, the next step is to develop them into strong Champions. Remember, if your Champion has a vested interest in your success, he or she also has a vested interest in your competitors not winning the deal. Here’s how we define a Champion. A Champion is someone who The first step to leveraging your Champion is to understand who qualifies as a Champion. The concept of a Champion is also a topic that many salespeople struggle with. So much so that we wanted to provide some additional resources for you to further leverage the Champion relationship.Ĭhampions are a critical component to the qualification process and your understanding of how to move an opportunity forward. We received a lot of great feedback from our “ Building Up Your Champion” podcast that we published last month.
